Post by account_disabled on Dec 24, 2023 6:18:26 GMT 2
You can read how to create an empathy map and what you need to consider in the following article. With our free checklist you can create your own buyer persona quickly and in a structured manner. Click here and address potential customers more specifically! TABLE OF CONTENTS The structure of the empathy map The Empathy Map was developed by Dave Gray, the author of the book Gamestorming, and is used to understand the emotional motivations of your users. For this purpose, the focus is on the sensory perception of your customers. You record observations of what your customers do, think and feel.
The Empathy Map also consists of six fields in which you record the results of your considerations. These fields are divided into the following categories: Think/Feel Phone Number List See Hear Act Gain (profit, needs) Pain (problems, challenge) Empathy map What does the target customer think and feel? The feelings and thoughts of your customers play an important role; This is where empathy is required. What’s going on in your customer’s head isn’t clear on the surface.
Therefore, you should consider the following questions: What emotions and thoughts does the customer have on a typical day? What motivates him? What triggers positive or negative emotions in him? What does the target customer see? This field is about the visual environment of your target customers. your customer can you empathize with them. These questions will help: What does his typical environment look like? What visual impressions does he encounter in everyday life? What market offers does he receive? What does the target customer hear.
The Empathy Map also consists of six fields in which you record the results of your considerations. These fields are divided into the following categories: Think/Feel Phone Number List See Hear Act Gain (profit, needs) Pain (problems, challenge) Empathy map What does the target customer think and feel? The feelings and thoughts of your customers play an important role; This is where empathy is required. What’s going on in your customer’s head isn’t clear on the surface.
Therefore, you should consider the following questions: What emotions and thoughts does the customer have on a typical day? What motivates him? What triggers positive or negative emotions in him? What does the target customer see? This field is about the visual environment of your target customers. your customer can you empathize with them. These questions will help: What does his typical environment look like? What visual impressions does he encounter in everyday life? What market offers does he receive? What does the target customer hear.